Location Targeting in Google Ads: How to Reach the Right Customers in the Right Place
Not sure where to show your ads? You’re not alone. One of the most overlooked levers in paid search isn’t bidding or creative—it’s where your...
How Wealthfront Makes Interest Rates More Interesting
In the sea of digital ads we scroll past daily, it’s rare to find ones that catch the eye. Even rarer are ads that teach...
Bouqs Mother’s Day Marketing
How to Win with Flowers (and Get Noticed!) Mother’s Day is a busy time for advertisers! As a digital advertising expert, I wanted to see...
Unpacking Bonobos’ Black Friday Search Ad
As I geared up for the holiday season, I decided to run a pre-Black Friday check on how advertisers were preparing for the shopping frenzy....